AI Insights · Timothy · April 2021
Q1 2021 US Film & Television App Insights on Unified Platform
An analysis of the top Film & Television applications in the United States for the first quarter of 2021 reveals significant download and user engagement trends. Sensor Tower provides detailed insights into app performance during this period.
Performance of Top Film & Television Apps in the US for Q1 2021
The first quarter of 2021 has been an active period for Film & Television applications in the United States. Sensor Tower's comprehensive data showcases the performance of the top apps in this category. Here's a closer look at the trends for Disney+, HBO Max: Stream TV & Movies, Hulu: Watch TV shows & movies, Netflix, and Crunchyroll.
Disney+ started the quarter with downloads at over 1 million, which slightly decreased to 500 thousand by the end of March. Revenue saw a peak in late January at 8 million, before stabilizing around 5 million towards the end of the quarter. Weekly active users fluctuated, with a notable increase to 11 million in early March.
HBO Max: Stream TV & Movies experienced a steady download count, with a spike to nearly 2 million in late March. Revenue for the app showed an upward trend, culminating at 8 million in the same period. The app's weekly active users saw growth, reaching a high of over 6 million at the quarter's end.
For Hulu: Watch TV shows & movies, downloads hovered around 600 thousand, with slight variations throughout the quarter. Revenue remained stable, with a small peak of over 2 million in late February. The platform's weekly active users saw a gradual increase, ending with close to 19 million users.
Netflix downloads remained consistent, with figures ranging between 600 thousand and 700 thousand. Revenue saw a modest increase, moving from 2 million in late December to over 2 million by the end of March. The number of weekly active users for Netflix was the highest among the apps, maintaining over 30 million throughout the quarter.
Lastly, Crunchyroll showed a steady download count, with a slight dip in February to 100 thousand. Revenue for the app peaked at 2 million in late February. Weekly active users presented a strong upward trend, reaching over 3 million by the end of March.
For more detailed insights and analysis on app performance, Sensor Tower's platform offers an in-depth look at the trends shaping the Film & Television category.
